The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses. Marketing strategy is considered by marketers to be the most underrated skill by businesses, according to Marketing Week’s exclusive 2024 Career & Salary Survey. More than half (53.7%) […]
Get ready to climb up the management ladder with IIM Lucknow’s Executive Programme in Strategic Management
Peter Drucker was right when he said, “Strategy management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action.” Today, management, when done strategically, can move mountains and achieve the impossible. Businesses and organisations need strategic decision-makers who will […]
2023 Will Be A Year Of Transition And Strategy For Businesses Worldwide
Cofounder and CEO of Nylas. getty After the pandemic began in 2020, technology accelerated rapidly. Funding for new tech companies skyrocketed, and many were overhiring to fill a growing industry. As quickly as all of that happened in 2021, it also all came crashing down just as quickly this past […]
Better Outcomes with Sales Performance Management
In today’s dynamic business environment, organizations need highly efficient sales teams to generate revenue and stay ahead of the competition. But while advances in AI-powered tools have accelerated the sales process, they have also increased the value of soft skills and the relationship-building acumen that talented salespeople bring to their […]
Integrating ESG risks into a company’s risk management strategy
Integrating ESG risks into a company’s risk management strategy | Insurance Business America Risk Management News Integrating ESG risks into a company’s risk management strategy Avoiding a “bolted on” solution is easier said than done Risk Management News By Kenneth Araullo In today’s rapidly evolving corporate landscape, integrating environmental, social, […]
Crafting and Communicating Your Cybersecurity Strategy for Board Buy-In
In an era where digital transformation drives business across sectors, cybersecurity has transcended its traditional operational role to become a cornerstone of corporate strategy and risk management. This evolution demands a shift in how cybersecurity leaders—particularly Chief Information Security Officers (CISOs)—articulate the value and urgency of cybersecurity investments to their […]